What is PageRank?

Understanding PageRank

What is PageRank? Well to start with, it is a trademark of Google, *snort* who else?

A PageRank results from a "ballot" among all the other pages on the World Wide Web about how important a page is. A hyperlink to a page counts as a vote of support.

The PageRank of a page is defined recursively and depends on the number and PageRank metric of all pages that link to it ("incoming links"). A page that is linked to by many pages with high PageRank receives a high rank itself. If there are no links to a web page there is no support for that page.

If you'd really like to read the algorithm particulars, go HERE

The maximum amount of PageRank in a site increases as the number of pages in the site increases

The only way to increase the maximum is to add more inbound links and/or increase the number of pages in the site.

While I recommend creating and adding new pages to increase a site's total PageRank so that it can be channeled to specific pages, there are certain types of pages that should not be added. These are pages that are all identical or very nearly identical and are known as cookie-cutters. Google considers them to be spam and they can trigger an alarm that causes the pages, and possibly the entire site, to be penalized. Pages full of good content are a must.

Outbound links are a drain on a site's total PageRank. They leak PageRank. To counter the drain, try to ensure that the links are reciprocated. Because of the PageRank of the pages at each end of an external link, and the number of links out from those pages, reciprocal links can gain or lose PageRank. You need to take care when choosing where to exchange links.

To a spider, www.domain.com/, domain.com/, www.domain.com/index.html and domain.com/index.html are different urls and, therefore, different pages. Surfers arrive at the site's home page whichever of the urls are used, but spiders see them as individual urls, and it makes a difference when working out the PageRank. It is better to standardize the url you use for the site's home page. Otherwise each url can end up with a different PageRank, whereas all of it should have gone to just one url.

And after all of that info has crossed your eyes, you can check your site's PageRank HERE. And you can even grab Google's handy code to put the PageRank live on your site!